Fox News is branching out to the Latino media market. The Huffington Post reports the news channel will launch FoxNewsLatino this fall. According to the Fox News network, the website will "feature the latest breaking news, politics, economic and lifestyle stories that impact the Latino community." HuffPost reports the site will feature both English and Spanish-language videos, along with reports from Latin American countries.While Fox News Senior Vice president for News-Editorial Michael Clemente said the network will not launch a companion Latino TV network, he stressed that the expansion is an "unprecedented opportunity" to broaden Fox News' reach and impact to a new audience.
I have to wonder just how smart a business decision this really is. From Arizona's new immigration law to a recent report showing a majority of Americans believe Latinos face the most discrimination, Latinos seem to take a lot of heat these days. How can the "Fair and Balanced" news network attract this new market when Fox News pundit Bill O'Reilly wholeheartedly defends the Arizona law on his nightly O'Reilly Factor, or when pro-Arizona Sarah "Go Rogue" Palin is given her own show on the network?
Funny, also, that Obama was criticized recently by conservatives for reaching out to blacks, women, Hispanics and young people, and yet here Fox News takes a similar path. Hypocrisy much?
Something tells me FoxNewsLatino.com won't prove the unprecedented opportunity Clemente expects.
Photo Credit: FoxNews.com
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